Metrics – what you should be measuring and why

Metrics – what you should be measuring and why

In the wise words of our Director, Giles Guest, research and analytics is key to understanding candidate behaviour and how candidates interact with your brand. This is also true in regard to metrics - it is essential to know where you are, otherwise you can’t measure where you’ve been. With data we can be specific about our focus and areas that need improvement, giving us a rock solid recruitment strategy. Unlock the secret to excellent performance It doesn’t matter when you start mea ...

The Long View: Why the Future of Video Advertising is on Social

The Long View: Why the Future of Video Advertising is on Social

Video has become an undeniably huge part of the internet. According to a report by Cisco, video will account for around 80% of global internet traffic by 2019. As millennials spend most of their time on social channels and mobile devices, it’s no wonder that advertisers have turned to social to drive engagement. How video advertising on social has taken off Video is effective for a number of reasons as the way that users digest information and interact with content is changing. We’re movin ...

Improve your social engagement without ads

Improve your social engagement without ads

Recruiting using social media isn’t exactly new, as Jobvite reports that 94% of recruiters either use or plan to use social media as part of their recruitment campaigns. Social media recruiting can be amazingly effective, and it’s not all about paid advertising - there are many ways that you can utilise the reach of social media for free. Posting engaging content is a great way of getting candidates to visit your careers site via your social media channels. You can then show off your bran ...

Don’t be left behind with technology – How to produce dynamic videos for recruitment

Don’t be left behind with technology – How to produce dynamic videos for recruitment

We’ve all got the latest video technology at our fingertips with smart phones, and with the rise in popularity of image and video apps, we’ve been led to believe that we are budding film producers. But does every recruiter really have the ability to produce top quality videos? You need to have a clear idea of the story you are telling in the video. The ability to film the story, and then finally, be able to edit it into a finished piece. How to produce good video Let’s fac ...

Google Hire: Google set to shake up the recruitment marketplace

Google Hire: Google set to shake up the recruitment marketplace

When Google announce they are bringing a new product to market, or even just researching, it has the potential to bring fear into the hearts of any competitor in that particular field. So the launch of Google Hire might just cause some friction in the recruitment market, forcing existing players such as LinkedIn, Indeed and Facebook Jobs, to up their game. It’s not Google’s first dabble into recruitment as last year Google announced that they were working on a project with CareerBuilder ...

How to Create a Job Description that Will Entice Top Candidates

How to Create a Job Description that Will Entice Top Candidates

The job description format has certainly been around for a long time, but that doesn’t mean that little or no thought should be put into it. Candidates don’t want to see the same typical and boring job descriptions over and over – they want to be attracted to your organisation by what you have to say. We explore some full-proof ways of getting candidates’ attention (for the right reasons): Understand what candidates want Before anything else, you should determine what your candi ...

Getting your ad seen – Optimising job ads for viewing on mobile devices

Getting your ad seen – Optimising job ads for viewing on mobile devices

Mobile devices are firmly integrated into every aspect of our daily lives, with many of us confessing to feeling lost without our mobile device. Due to mobile devices being so quick and efficient, this provides on the go job searching, and presents huge recruitment opportunities. We’re so attached to our phones that 45% of job seekers claim that they use their mobile device specifically to search for jobs at least once a day. Why should we optimise for mobile viewing? By not optimising for m ...

Alternative Digital Recruitment Strategies

Alternative Digital Recruitment Strategies

In an ever-increasingly competitive job market, employers should be thinking about adopting alternative recruitment strategies to hire the very best talent. With control tipping from employer to candidate, creative and unconventional recruitment strategies are needed to source, attract and secure top talent. Snapchat The popularity of Snapchat has peaked considerably over the past few years, meaning employers cannot afford to ignore it as a channel to find talent. Why not use Snapchat to reach ...

1 2 3 4 5 6 7