What has recruitment marketing learnt from ecommerce?

What has recruitment marketing learnt from ecommerce?

Ecommerce, the term covering any kind of business or transaction that involves the transfer of information over the internet, has grown massively in the last 20 years. The ability to complete a business transaction online has broken down physical barriers, making the world a smaller place to work in. With the level of competition in the recruitment market, if you are not at the top of your game with your digital recruitment marketing, you run the risk of being left behind. Recruitment marketi ...

Facebook’s taking big steps into the US and Canada jobs market    

Facebook’s taking big steps into the US and Canada jobs market    

We spoke about Facebook’s trialling of a Jobs tab for business pages back in December last year - Facebook have now rolled out new jobs features in the US and Canada. They have openly said that the new tool will ‘help businesses find qualified people where they are already spending their time – on Facebook and on mobile’. It’s no secret that job seekers are increasingly looking at roles through mobile devices while on the go, for example LinkedIn recently let slip that they’re clocki ...

All you have to do is post on a few job boards to attract quality candidates    

All you have to do is post on a few job boards to attract quality candidates    

Well, not quite, you wish! There is much more to recruitment marketing than purely advertising your positions - you need to be promoting your company brand to its best, using the latest social channels to interact with potential candidates, and utilising the most up to date technology and analytics. So let’s look at how you can perfect your recruitment marketing strategy. Recruitment marketing – the facts If your company needs to tighten its recruitment strategy, here are some facts that a ...

In-house digital marketing is best as I know my company… what do you think?

In-house digital marketing is best as I know my company… what do you think?

It’s a question that all medium to big business CEOs have probably asked themselves at some time in their role as often it comes down to capacity and budget. When it comes to recruitment marketing, if you don’t have the right strategy in place, you won’t attract the best candidates for your vacant positions. It could be said that an in-house marketer knows the company’s brand and has more loyalty than an outsourced individual. However, outsourcing can bring a range of skills and offer fl ...

Promote your brand on social – a recruiter’s guide

Promote your brand on social – a recruiter’s guide

It should come as no surprise that we’re talking about social media and recruitment, following on from our predictions for the world of social media and recruiting earlier in the year. So what has changed since then, I hear you say? Well, we have recently seen Facebook dabble into the world of recruitment with Facebook Jobs, Instagram with Instagram Stories, Twitter with their Moments, and Connect tab and Snapchat’s new feature, Group chat. How will these changes influence our recruitin ...

Google launches new offering – Google for Jobs in the US

Google launches new offering – Google for Jobs in the US

Well what can we say? Our crystal ball was obviously fully operational when we wrote about Google dabbling in the recruitment marketplace, with the upcoming launch of Google Hire last month. The launch of Google for Jobs in the US, is in line with their mission to steer people to the information they need in their daily lives. Google for Jobs is launching via the Google App, desktop and mobile web. Could this be set to cause waves in the recruitment market in the US? Why should we be intere ...

Why technology and analytics are key in recruitment marketing

Why technology and analytics are key in recruitment marketing

Candidates are tech savvy these days - they have the best technology at their fingertips at home so assume that you, as recruiters, have access to the same levels of technology. Why waste your time doing things the manual way when you could be utilising technology to make efficiencies to your recruiting processes? The information you put out there on a job posting doesn’t need to change, but the way you share this information and the data you collect is key. Why you should be excited ...

Diversity in recruitment – The numbers, not the opinion

Diversity in recruitment – The numbers, not the opinion

By being diverse in your recruiting, you are widening the pool of candidates that you can tap into, therefore increasing the chance of sourcing the best possible candidates for the job. A diverse workforce will provide many different opinions and perspectives, ensuring that your organisational performance will be tip top! Is the UK workforce diverse enough? It is consistently reported that diversity is low on the list of priorities for leaders of organisations in the UK, compared to other HR i ...

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