Paid for Advertising (PPC)

What we do

Provide traffic estimates for Google, Bing, Facebook, LinkedIn, Twitter, Indeed and more
Advise on and implement relevant targeting options to attract the right candidates
Utilise the latest tools to encourage high click through rates
Manage ongoing bid optimisation to reduce cost-per-click
Conduct A/B testing to encourage high conversion rates
Produce detailed and transparent reports, coupled with Google Analytics data
Manage paid search campaigns from conception to delivery, including the production of advertising copy and the creation of display graphics

Why we lead the market

We integrate PPC with other channels to drive maximum results.

Our team utilises a data-led approach to source high-quality candidates.

We're a Google qualified company.

“With the invaluable advice, implementation and continued support from Enhance Media we have been running two Pay-Per-Click campaigns for a range of positions at Dell; from Technical Support to Development Manager roles. We have seen a marked increase in the number of applications and hires.”

Recruitment Manager, Dell

PPC in 2018

With today’s extremely complex conversion paths and ‘micro-moments’ happening more than ever, 2018 will be the year that recruiters realise the power of leveraging attribution.

The days of relying on a last click attribution strategy as an effective way of monitoring campaign performance is gone. Candidates now engage with advertisements days before they are ready to apply.

Advertisers should also be investing in smart remarketing campaigns to stay in the front of candidates’ minds - and to drive relevant candidates back to the jobs they’re interested in. This will keep forward-thinking recruiters ahead of their competition in 2018.