Recruitment marketing has seen many changes over the years, but one thing hasn’t changed, the candidates are in the driving seat. If you fail to innovate in your recruitment marketing, you will be left for dust by the bigger players in the marketplace who are constantly striving for success. Being innovative will enable you to communicate your brand and value in the best possible way, in order to convert more potential candidates into applicants.
Why is adapting so important?
Relying on the same old methods in your recruitment strategy could mean that you are missing the chance to snare some of the highest quality candidates. A company that doesn’t adapt in its recruiting isn’t creating a great picture for innovation throughout the rest of the business.
Did you know…
86% of recruiters thought that recruiting was candidate-driven in 2016.
Nearly 60% of candidates have had a poor candidate experience.
80-90% of talent say a positive or negative interview experience can change their mind about a role or company.
These figures indicate that the candidate really is in the driving seat – in order to appeal to them you must adapt to the latest trends in recruitment. One thing is certain, other companies will be upping their game with their recruitment strategy. Get ahead and give yourself, and candidates, the opportunity to pick the best.
How to innovate with your recruitment strategy
Show the latest 360 video – Show who you are with a tell-all 360 degree video. Candidates will appreciate a true insight into your company.
Social media as a top priority – Stay on top of the latest updates to the social brands, by trying apps such as Periscope to connect with candidates via a live video stream. LinkedIn’s new ‘connection history’ feature will allow you to expand your followers.
Put a digital spin on traditional methods – There is still a lot of value to be had from using traditional approaches, by adapting them through adding a digital spin. For example, job ads that were in the paper asking for CVs to be posted to a company can now be online, driving candidates to a careers site.
Use online profiles – Giving candidates the opportunity to create an online profile makes it easier for them as it is easy to access and update. It also gives you, the recruiter, the information at your fingertips in a simple to filter format.
Show off your brand with VR – Candidates will be coming across VR in their social lives on a regular basis, so offer them the latest technology to experience a role within your business.
Why failing to adapt is not an option
You’re the expert in recruiting – you attract a constant stream of good candidates, so don’t stand still and let your competitors pass you by. Show innovation in your recruitment strategy by using the very best digital technology, tapping into the opportunities that immersive 360 degree video and VR offer, and using social channels to draw out amazing candidates.