With the world watching, the Olympics are the perfect stage to broadcast a message to a global audience and brands are investing in digital innovation to provide audiences with fully immersive experiences at Rio 2016.
Here are three ways recruitment can learn from global brands enhancing their audience’s experiences at the games.
1. Virtual Reality and 360 Video
The BBC have launched a new ‘Taster’ 360 website in time for the Olympic Games. Viewers will be able to watch live 360-degree footage filmed by the Olympic Broadcasting Service. The opening and closing ceremonies, one event per day and a daily video highlights package will all be filmed in 360, over 100 hours of footage in total.
Traditionally seen as a gaming tool, we are starting to see more of the possibilities of VR and 360 in recruitment.
Glassdoor stats state that over 67% of employers think their retention rates would be higher if candidates had a clearer picture of what to expect from a company before expecting a job offer.
It’s an area Enhance Media are investing in and we’re already seeing employers using it to gain first mover advantage over competitors.
VR and 360 video provide companies with the opportunity to give candidates the insights they desire and this is only going to grow. Contact us or check out our full post on enhancing your recruitment strategy with immersive video.
2. Social Media
With users preferring to be participants rather than spectators, this is the first Olympics that will see brands use social media in a deeper and more meaningful way. Big brands are achieving this by helping participants to connect with live moments and sharing human stories instead of promoting product features.
Coca Cola are setting up a fully operational “real-time marketing” global hub in Rio de Janeiro. The unit will monitor the social conversation during the Games and create content around key moments in real time.
The inspiration for recruitment? It’s not about pushing a company’s message or available jobs.The desire from candidates is to be a participant! This has been coming alive via live streaming, using tools such as Periscope, and competitions that request user-generated content such as participant pictures.
3. Second screen viewing
According to the Global Web Index, 85% of Olympic viewers will be using a second-screen device to view the games. This reflects users desiring the flexibility to watch whatever event they want at their own convenience, on any of their devices and their TVs.
Brands such as Microsoft and Samsung are using technological innovations such as cloud hosting, live and on-demand streaming services and app development to meet user requirements.
We hope you enjoyed this highlight on how recruitment can learn from the Olympics. Build on what you have already and take inspiration from the innovation shown during this three week spectacular to enhance your recruitment experience.