It has certainly been a hectic year in the world of recruitment marketing. From developments in social media, to the meteoric rise of the use of video, both have increased our chances of snaring the perfect candidate. We’ve taken the time to sit back and reflect on the top news in our market from the last year.
What do the stats say?
It’s all very well looking back at the news from this year and making assumptions. However, it’s clear when we look at the statistics, that the changes are reflected in how we are actually recruiting on a daily basis.
Job seekers rank social and professional networks as the most useful job search resource compared to job boards, job ads, employee referrals, recruiting agencies, and recruiting events. (CareerArc, 2017)
Nearly 70% of businesses are using a marketing automation platform or are currently implementing one. (HubSpot, 2017)
Employee turnover can be reduced by 28% simply by investing in employer brand. (Job Vibe, 2017)
Top recruitment news
Watching video has become an undeniably massive part of our online activity, be that live video, behind the scenes, 360-degree footage or vlogs. According to a report by Cisco, video will account for around 80% of global internet traffic by 2019. In fact, 80% of people would rather watch live video than read a blog and 82% prefer live video from a brand to social media posts!
The social channels haven’t changed much in essence – what has changed are the tools that the social channels are offering. Snapchat, Instagram and Twitter have all added tools that allow for sharing of snapshots. This isn’t new, but the fact that the messages or images disappear in a set period of time is.
The key point about automation is that it has allowed us to streamline the recruiting process. This includes cutting down the time to screen CVs, improving candidate experience by providing an efficient communication line, and taking humans out of some parts of the interview process. The ever-developing AI and ML technologies will improve automation even further.
Microsoft’s acquisition of LinkedIn
Microsoft’s acquisition of LinkedIn in 2016 was the hot topic of the time, although it seemed that the computer giant had forgotten its $26.2 billion purchase for a while. We’ve recently seen Microsoft start to incorporate LinkedIn into some of its apps through the office profile card, pulling your LinkedIn information into their apps, allowing for a greater insight into your contacts.
We brought you the news earlier in the year that Google were making further steps into the recruitment marketplace with ‘Google Hire’. It has now officially launched in the US, allowing businesses to sign up if they meet certain criteria. The key with Google Hire is that it harnesses Google’s search power – a power not to be reckoned with!
Google for Jobs
Google recently revealed that the Cloud Jobs Discovery service is entering beta. This means that it will not only enable you to reach potential candidates on job boards and career sites, but also through agencies and applicant tracking systems. It also has the ability to recognise company jargon, detect the meanings of titles, offer street level address mapping, and many more features.
Facebook have made various updates to the channel over the last year, including a Watch tab, designed to showcase original video content. The new team member tab allows you to showcase the face behind your brand.
The other recruitment based update was their Jobs Tabs, which when launched in the UK, will potentially offer a new way of reaching jobseekers. It could be a useful feature as candidates will be able to search and apply for jobs without leaving Facebook.
Google’s mobile first
Previously a website was ranked for its desktop version over the mobile version in search rankings. The mobile first version, however, will use the mobile version of a page as the primary page to index. 45% of job seekers say they use their mobile device specifically to search for jobs at least once a day.
Bearing this in mind, if you don’t want candidates self-screening themselves from positions because they can’t use the mobile version of your site, then it will be key to ensure that your mobile site is working optimally and displaying correctly.
To snare the best candidates, you must keep up…
As we can see, there has been a huge number of updates in the world of recruitment in just 12 months. If you want the best chance of snaring the very best candidates, and to get ahead of your competition, you must be utilising the latest features of Google and LinkedIn.
To succeed in showcasing your company brand across the web, video is surely the way to go as it provides the perfect opportunity for candidates to see who you really are. We look forward to the next year of exciting recruitment updates!
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