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Why is SEO Important for Recruiters?
Search engine optimisation (SEO) is one of the key channels recruiters can use to attract great candidates to their roles. Learn why SEO is a vital part of your online recruitment marketing.
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10 Essential Components of a Successful Careers Website
A careers website is so much more than the place you list your jobs. It’s the central hub of your talent attraction strategy. Not only should your site provide a streamlined path to the apply button, but it also needs to make it super clear why candidates should click it.
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Are you giving your candidates the career site experience they expect?
In a recent survey of 1,000 web users, 88% said they’d be unlikely to return to a website on which they’d had a bad experience. This makes it really important to delve into the data to get a true picture of your visitors’ experiences.
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How to Make Your Industry Accessible to New Talent
Many industries struggle to fill roles because they rely on the same talent pools. If you're finding it difficult to attract the right people, it's time to rethink how you present opportunities to new talent.
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Talent Attraction Trends In 2025
It’s 2025 and the new year awaits. This could be your year to shine as a thought-leader and industry expert, and that’s because talent is once again a hot topic across your organisation.
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Talent Attraction: What’s Changed in a Quarter of a Century?
How has the world of talent attraction transformed for employers and candidates since the year 2000? We spoke to two experienced members of our team, who reflect on the biggest changes we've seen in the industry.
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Talent Mapping for 2025 in Five Simple Steps
What skills does your team require in 2025? How many new hires are needed to fill the gaps? And how might competitors be beating you to the best talent? Talent mapping will find you the answer to these questions and so much more.
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Why Are my Jobs Not Appearing on Google for Jobs?
Getting your roles listed in Google for Jobs is a sure-fire way to attract many new candidates. But what steps should you take if your jobs are not being shown there?
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How to Utilise Meta's ‘Instant Experiences’ for Recruitment
You wouldn’t be wrong thinking of LinkedIn as the go-to social for sourcing candidates. But with over 3 billion daily users, hard-to-beat cost per click and detailed targeting, Facebook, Instagram and the wider Meta display networks are great places to reach talent.
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Are ‘Competitive’ Salaries Losing You Candidates?
A battle has been waging over the last decade between candidates and employers over describing salaries as ‘competitive’. While this popular tactic for those creating job postings delays discussions around wages until later in the job process, this ambiguity around wages is costing organisations potential candidates – and that’s just the start.
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3 Lesser Known Ways to Improve Your Candidate Attraction Strategy
Are you prepared for a second “great resignation”? During the COVID-19 pandemic, an unprecedented amount of people quit their jobs across 2021 and 2022, and experts think it will happen again.
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