PPC
Case study
Giving JLP an Edge in a Competitive Seasonal Job Market
PPC Case Study
800k+ users reached
45k+ total clicks
7.5k+ applications started
The challenge
The John Lewis Partnership’s objective in 2023 was to significantly increase applications for 10,000+ competitive vacancies and to improve the ROI from the previous year.
The focus was on ensuring that all retail assistant, catering assistant and stock assistant talent attraction efforts were being supported with a strategic and bespoke campaign plan.
Our PPC approach
- Strategically selected platforms (Google Search, Indeed, Facebook, Instagram) based on thorough research for optimal outreach.
- Utilised job interest targeting to engage an audience actively seeking temporary Christmas positions, optimising outreach.
- Emphasised location-based targeting over job role specificity for enhanced attraction and cost-effectiveness in focused outreach efforts.
- Coordinated the campaign for six weeks, strategically ending two weeks before the end, driven by Enhance Media’s remarkable success.
- Explored video and static image experiments for versatile campaign elements, aiming for impact and diversity.
- Incorporated seasonal themes into ad copy, emphasising the rewarding nature of customer assistance for impactful messaging.
- Reengaged site visitors who didn’t apply, boosting conversions via targeted remarketing strategies.
- Delivered weekly reports, offering the client actionable insights for continual campaign refinement.
The results
898,834 impressions
49,362 clicks
7,789 applications started
£0.66 cost per Applications Started for JLP
£2.43 cost per Applications Started for Waitrose
15.78% conversion rate, 3X times increase compared to 2022
£1.19 cost per click, reduced by 14p from £1.33 in 2022
