SEO

GEO vs SEO: What’s the Difference?

GEO vs SEO: What’s the Difference?

SEO continues to be important because GEO builds on the strong foundations laid by search engine optimisation work. Learn how combining the two helps us to build our client’s visibility in both search engine listings and AI responses.

Read article
Why is SEO important for recruiters?

Why is SEO Important for Recruiters?

Search engine optimisation (SEO) is one of the key channels recruiters can use to attract great candidates to their roles. Learn why SEO is a vital part of your online recruitment marketing.

Read article
New Google for Jobs design delivers an uplift in traffic & applications for UK employers

New Google for Jobs design delivers an uplift in traffic & applications for UK employers

Google for Jobs click through rates have risen by an average of +75% after the search engine rolled out a new design in July 2024. This has greatly boosted applications for employers with pages optimised for Google’s in-built jobs portal.

Read article