Indeed, the worldwide jobs search engine that aggregates job listings from thousands of websites, including job boards, staffing firms, associations, and company career pages, have changed their user interface (UI).
Indeed was established in the US in 2004 and the beta version of the ‘pay per click’ (PPC) job advertising network was launched in 2005.
So how has the UI changed?
Before February this year, when a candidate clicked on a job, they were directed to another page. Now the job description and the apply button appear in a side panel of the same page. For example:
The impact of this UI change
Initially it appeared that the UI change could be detrimental from a PPC perspective, as advertisers are still charged on the 1st click when you click to open up the side panel.
Whereas before when someone clicked they went direct to the Applicant Tracking System (ATS), so advertisers only paid when they ended up on the ATS.
However, the actual results have shown us that costs per click have come down, by 29% in fact! Applications are now also 27% less expensive, so it appears that the UI change is a good thing from a PPC perspective.
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