Google For Jobs launches in Latin America

In its first international launch, Google Search for Jobs comes to Latin America. The launch was announced in

In its first international launch, Google Search for Jobs comes to Latin America. The launch was announced in January this year with media and job-board affiliates in Argentina, Brazil, Chile, Colombia and Mexico. Google for Jobs was launched in the US back in May last year and is in line with the company’s mission to steer people to the information they need in their daily lives.

Exciting times for the job search market!

What do Google say about their job search function?

CEO Pichai Sundar announced the launch of the new search tool at the company’s annual conference for developers in May last year, saying:

“The challenge of connecting job seekers to better information on job availability is like many search challenges we’ve solved in the past.”

“While job seekers may be looking for openings right next door, there’s a big disconnect here… We want to better connect employers and job seekers through a new initiative, Google for Jobs.”

Who have Google partnered with?

According to the AIM Group, In Brazil, LinkedIn, Glassdoor-owned LoveMondays (which has entered the jobs classified market), Empregos.com.br and Vagas.com.br, a top-three site by traffic, have all teamed up with Google to display their listings. Other sites and recruiters providing listings include BNE, Gigajob, Page Personnel, Randstad, ABB Group, among others.

Across Latin America, other sites and groups displaying listings at Google for Jobs include media group Clarín (Argentina), Trabajos (Chile), top-three site El Empleo (Colombia) and Talenteca (Mexico).

 

How Google For Jobs works

The Latin American site works much the same as the US site, you enter into Google a term such as ‘jobs near me’ and it will bring up the Google for Jobs interface. Anything that Google deems to be a job seeking search will direct you to targeted job filtering. Job seekers can activate an email alert to let them know when new positions are available in their area.

When you start your search Google displays the information on Google itself. When a user applies for a position, they will be taken to the affiliate or corporate site where the listing was originally posted.

Why should we keep an eye on Google’s venture into the job search market?

What we thought 18 months ago was a dabble in the job search market is clearly growing into something much bigger, involving many big players in the recruitment world. Seeing as Google have just announced the launch of Google for Jobs in South Africa too, this could mean big things for the recruitment marketplace.

We are experts in Google For Jobs, you can be sure that you’ll get the very latest news here in our recruitment insights. Keep an eye out for our next update!

To speak to an expert in Google and recruitment marketing:

Please email info@enhancemedia.co.uk or call us on 01483 719020.

 

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