Recruitment continues to evolve due to the developments and advances in technology. 2017 has been an exciting year with big social media players launching new tools and advances in technology, meaning that we can be even more targeted in our approach to recruitment.
Candidates continue to have more resources at their fingertips, so are savvy customers when it comes to making career changing decisions.
The top recruitment marketing trends of 2017
Google For Jobs
The launch of Google for Jobs in the US, is in line with their mission to steer people to the information they need in their daily lives. Google for Jobs is launching via the Google App, desktop and mobile web. Could this be set to cause waves in the recruitment market in the US?
It could be said that Google for Jobs is essentially another job searching tool. However, this is where it differs. It uses artificial intelligence and Google’s Cloud Jobs API to better understand how jobs are classified and related, along with other things.
It will also allow users to search from entry level positions to high level professional positions. To get the best and most up to date jobs information, Google has partnered with LinkedIn, Monster, DirectEmployers, CareerBuilder, WayUp, Glassdoor, and Facebook, rather than competing with them.
Facebook Jobs Tab
At the moment, this is only available in the US. However, when Jobs Tabs are launched in the UK, they will potentially offer a new way of reaching job seekers. It could be a handy feature as candidates will be able to search and apply without leaving Facebook.
Top tip: Whilst the Jobs Tab feature could change quite a lot before launching in the UK, we think that it would give recruiters an excellent opportunity to present their positions through enhanced text and images, and mobile optimisation. Watch this space!
Google haven’t clarified the specifics of Google Hire. However, it is thought that employers will be able to post jobs and then manage applications with the built-in applicant tracking system (ATS). Currently the home screen of Google Hire is visible to the public but other pages are hidden.
Google Hire is rumoured to contain an ATS tool – LinkedIn doesn’t have this and would really like to have one to complete its package. This means Google Hire could be a real rival here.
Video has become an undeniably huge part of the internet. It is effective for a number of reasons, as the way that users digest information and interact with content is changing. According to a report by Cisco, video will account for around 80% of global internet traffic by 2019. Live streaming is another extremely effective way of using video as you are giving potential candidates a window into your world. What better way is there to build authenticity?
In fact, 80% of people would rather watch live video than read a blog and 82% prefer live video from a brand to social media posts! Make the most out of platforms such as Facebook and YouTube with their ‘live’ features and Google Hangouts to really capture your candidates’ interest.
LinkedIn and Microsoft
We all spent much of 2017 wondering whether Microsoft’s $26.2 billion acquisition of LinkedIn was going to actually change anything with the professional networking channel. Well, in the last quarter of the year it seemed at last that change was afoot, albeit in a small way!
Microsoft have integrated LinkedIn to Office 365 by adding information from LinkedIn profiles onto their Office Profile Card. This means that if you have an email from a contact who you don’t know, you will be able to instantly find out more information about that person without leaving Office 365. Watch this space!
Keep up with the trends, your competition will be…
If you want to keep up with your competition in the recruitment marketing field, you need to be aware of the latest news and developments. Using the latest recruitment tools offered by Facebook, Google and LinkedIn, will put you in a perfect position to attract great candidates.
Getting to grips with producing amazing video will show your brand off in the best light to potential new employees. 2017 has been a busy year, with no doubt more exciting developments in the recruitment field to come in 2018.
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