We write to you every week with news from the recruitment world – seeing as you hear from us so often we thought that it would be helpful to introduce our departments, what we do, and provide a top tip to help you with your recruitment marketing.
A short intro to the Enhance Media story…
1. Digital Strategy
We develop realistic, actionable and measurable multi-channel digital marketing strategies to help our clients achieve their recruitment goals of attracting, engaging and converting candidates.
Top tip: Integrating search engine optimisation, organic, and paid social media into content creation and promotion will result in a wider reach, and ensure a consistent employer brand message across these attraction channels.
We help our clients make fast decisions based on accurate analytics data, reducing cost-per-hire by ensuring budget is only used on the most effective channels. Our CRO team ensures that our clients’ careers sites are continually optimised to maximise job applications and registrations.
Top tip: Use Google Optimise as a cost-effective way of A/B testing site improvements that lead to more job applications.
Top tip: A “Website Preference Survey” lets you hear opinions directly from your candidates, helping you to improve your careers site to match the specific expectations of your talent pool.
We build careers sites focused on the candidate experience, user journey and conversions. Our sites are SEO optimised, device responsive, and can be integrated with a wide range of applicant tracking systems.Top tip: Mobile first doesn’t mean mobile only. Don’t forget about the design and functionality of the desktop site, as 60-80% of candidates are applying for jobs on desktops and laptops.