It’s a question that all medium to big business CEOs have probably asked themselves at some time in their role as often it comes down to capacity and budget. When it comes to recruitment marketing, if you don’t have the right strategy in place, you won’t attract the best candidates for your vacant positions. It could be said that an in-house marketer knows the company’s brand and has more loyalty than an outsourced individual. However, outsourcing can bring a range of skills and offer flexibility.
It’s a tough choice, here are some facts to think about…
- 76% of marketers think that marketing has changed more in the last 2 years than the past 50
- 82% of digital marketers learnt the ins and outs of the job, in the job
- 45% of companies don’t have a clearly defined marketing strategy
If you don’t have a clear marketing strategy, now is the time to create one. Recruitment marketing is essential in order to get the best talent on board and also promote your brand as the top recruiter in the industry.
- With in-house marketing, you get:
- Brand loyalty – Employees will know your brand values and live by these on a daily basis and will bear this in mind when working on any projects. This will reflect in your marketing message.
- Industry/business specialist – The likelihood is that an in-house marketer will have worked in the same industry for some time, and will know it inside out, whereas an agency employee may not have this level of knowledge. An employee will also know your processes, speeding up approvals.
- Investment for the future – By training an individual in-house, you are setting them up to perform for your business in future years.
- Control – You know which employees are carrying out specific tasks, as well as their history and the level of work that they produce.
By outsourcing, you may see these benefits:
- Cost effectiveness – You will save money on recruiting, providing a salary and offering benefits, paying only for the skills you require for a specific project.
- Range of skills – You will have access to a number of different professionals with the skill set to run a successful marketing campaign, including: writing, SEO, social media, analytics and web design.
- Flexibility – You can ramp up or down your requirements very quickly, as you will be working with a number of skilled individuals that have a variety of projects.
- Save time – Agencies are results focused, getting paid depends on them getting the work done in an agreed time period.
Why you need a watertight recruitment marketing strategyWhatever you choose to do with your marketing, be it in-house or outsourced, make sure you’ve got it right for your business or you may run the risk of missing out on the best talent. Getting your content, web page, SEO campaign, social and analytics set up, will put you in good stead for attracting the best talent out there.