Write online copy that attracts the best talent and avoids large numbers of irrelevant applications.


This qualification will teach you how to write effective online copy for your recruitment campaigns. It will examine all the key issues influencing online recruitment from the applicants’ perspective, and explore and practise the proven techniques for producing effective copy.

You will be show how competitive advantage in online recruitment can be gained and maintained through the written word. This course includes a full days’ guided learning and two hours directed learning.

“The training from Enhance Media has made a real difference to how we approach online copy.” MacDonald & Co


Training Objectives

• Learn proven techniques for producing attention-grabbing copy.
• Understand how active job seekers and passive browsers view – and filter – online content.
• Learn how to filter out unsuitable applicants through better use of language and the terminology used.
• Analyse real-life recruitment ads to learn vital Do’s and Don’ts.
• Be able to maximise the effectiveness of websites as recruitment tools.

To book a training course or find out more email:

For course timetables you can download our copywriting for online recruitment training course pdf.