Ongoing Online Strategy informed by Enhance Media Research

Objective

Hill McGlynn have been the leaders in construction recruitment for over 30 years, operating across all sectors and at all levels. Hill McGlynn attribute their success to their commitment to develop long term, high value relationships with clients, delivering customer satisfaction time after time in an intensely competitive market.

Hill McGlynn are driving the industry standard with their award winning website showcasing their commitment to online media and to delivering best practice through their online recruitment offering.

Hill McGlynn engaged the specialist online recruitment research services of Enhance Media in order to:

• Gain a better understanding of how users arrived at the Hill McGlynn site.
• Gain a better understanding of which online media visitors to the site use as part of their job seeking behaviour.
• Encourage feedback on the site and to use this to outline future online strategy.

Methodology

Enhance Media designed and served the questionnaire survey on the Hill McGlynn site. The survey was conducted adhering to Market Research Society guidelines.

The questionnaire contained 24 questions covering five main areas - user demographics, user work experience, user media consumption, user job seeking behaviour and user attitudes towards online recruitment. It was presented in Hill McGlynn’s look and feel in order to maximise response rates to the survey.

Results

Enhance Media presented the results to Hill McGlynn along with recommendations. Hill McGlynn have used the data internally to present to the company managers and consultants, to enable them to see clearly how their site is working for them, who they are attracting and to help with planning and implementing an ongoing online strategy.

Client Quotes