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AndersElite
Focus Group to Understand Online Recruitment Attitudes
Objective
AndersElite is the market leading recruitment consultancy within the built environment. In addition to offering traditional recruitment consultancy services, AndersElite also operate an award winning online recruitment site www.anderselite.com.The company were keen to investigate attitudes of existing and potential customers towards online recruitment.
AndersElite wanted to establish the existing levels of knowledge and usage of online recruitment. In addition to this AndersElite aimed to gain a greater understanding of attitudes towards their offering and opinions regarding the various different online services they offered.
Methodology
Enhance Media recruited a selection of existing and potential clients and ran a focus group during which attitudes to online recruitment were explored and the attendees were given the opportunity to use and explore www.anderselite.com
Results
Based on the findings of the group Enhance Media ran a half day workshop with the AndersElite e-commerce and media management team and made a series of recommendations regarding the website and the advertising options available to clients.
Client Quotes
“Throughout this project Enhance Media worked with us in a collaborative
style - listening, interpreting and delivering to our brief. The recommendations that came out of the workshops are now being implemented with the continued support of Enhance Media.”
