Pay-Per-Click (PPC) Advertising
Prominent – Dynamic – Enthralling – Captivating

NORAS shows that 35% of first time visitors to recruitment sites chose to visit that particular site because they found it on a search engine. Consequently achieving a high profile on search engines is a vital element of attracting candidates to your site.

Enhance Media achieve this through Pay-Per-Click advertising on UK search engines.

Pay-Per-Click advertising ensures that advertisers get exactly what they pay for, rather than spending money on banners and buttons that may, or may not, result in click thrus to the site.

The exact amount spent each month can be controlled via either a daily or monthly limit. All bidding can be controlled in real time in order to react to specific recruitment needs.

Enhance Media offer the complete management of Pay-Per-Click advertising on all major UK search engines. The service includes:

• Discovery period. We chair an initial brain storming meeting to discuss broad aims of the traffic driving activity and to agree budget for activity. This can be achieved via email if necessary.
• Pay-Per-Click advertising plan. Following the pre campaign meeting we will prepare a Pay-Per-Click advertising plan outlining the terms to be sponsored and estimating the necessary bids to achieve the desired online profile.
• Copy preparation. Once approval of the plan has been obtained Enhance Media will prepare the necessary ad copy.
• Pay-Per-Click advertising implementation. Enhance will liaise directly with all search engines to book the agreed activity.
• Real time optimisation. In response to your changing recruitment needs, Enhance Media will manage the bidding to ensure that you are receiving traffic from the candidates that best suit your recruitment needs.
• Monthly reporting. In the first week of every month Enhance Media will deliver a report analysing the previous month’s activity. In addition to this analysis the report contains recommendations regarding changes to the activity.