Search Engine Optimisation (SEO)
Search engines provide, on average, over a third of the relevant traffic to a careers website. Candidates from search engines are also more engaged than candidates from almost every other channel and are more likely to apply for a role (source: NORAS 2012). We deliver search engine optimisation that regularly outperforms every other recruitment industry supplier.
Recruitment industry specialists Search engine optimisation experts
Data-led approach to source candidates Deep understanding of Google’s algorithms
Specialists in international SEO Integrate with other channels to drive results
The line between the offline and online world is increasingly blurring and this merger is shaping the digital environment. SEO is entering the realm of online and offline marketing to keep pace with Google’s algorithm updates. The new ‘Hummingbird’ update displays search results based on Google’s understanding of how a brand might be associated with a particular set of keywords denoting a relevant service or activity. To capitalise on this trend, your recruitment site should have a unified brand presence across multiple online platforms to build a strong online identity and recognition for your company.
Radu Stoian manages our Search Marketing team and works with clients to define campaign objectives, develop strategies and create and run SEO campaigns across a range of search engines.
Social media goes beyond tweets, likes, shares and +1’s, becoming an important part of the search engine optimisation strategy. The SEO of the future will not be entirely about keywords. Search engines evolve and become better at understanding jobseekers’ intent based on data already available, such as location, search history, device used or connections on social media. The results jobseekers are presented with are highly personalised and the keywords actually typed in become less important. This increases the need of an SEO optimised site, where technical signals sent to search engines will play a key role in search engine visibility.