Search Engine Optimisation (SEO)
Search engines provide, on average, over a third of the relevant traffic to a careers website. Candidates from search engines are also more engaged than candidates from almost every other channel and are more likely to apply for a role (source: NORAS 2012). We deliver search engine optimisation that regularly outperforms every other recruitment industry supplier.
Why we lead the market
- Recruitment industry specialists
- Data-led approach to source candidates
- Specialists in international SEO
- Search engine optimisation experts
- Deep understanding of Google’s algorithms
- Integrate with other channels to drive results
SEO in 2016
The line between the offline and online world is increasingly blurring and this merger is shaping the digital environment. SEO is entering the realm of online and offline marketing to keep pace with Google’s algorithm updates. The new ‘Hummingbird’ update displays search results based on Google’s understanding of how a brand might be associated with a particular set of keywords denoting a relevant service or activity. To capitalise on this trend, your recruitment site should have a unified brand presence across multiple online platforms to build a strong online identity and recognition for your company.
Meet the team
Radu heads up our delivery department. He works with clients to define campaign objectives, develop strategies and create and run SEO campaigns across a range of search engines.