Home : Newsletters : 2008
The latest figures from the IAB / PwC Online Ad Spend study show that online recruitment advertising was worth £195 million in the first six months of 2008 - this is up from £145 million in the second half of 2007. There's usually quite a jump from the second half of the previous year to the first half of any current year (see figures below), but the increase is still encouraging given the background of current economic news.
This newsletter details some key changes that we've made to NORAS 2009 that should help recruiters get even more from the data - read on for more information. This is our first newsletter since June - as you can guess from this, we've had a busy summer and wanted to use this email to let you know about some of the things we've been doing.
NORAS focuses on how online job seekers use job boards, but how do online job seekers use recruitment consultancy web sites? This is the question that Enhance Media and the REC aimed to answer through RIO - Recruitment Industry Online. RIO sampled over 4,840 online job seekers that visited nine different recruitment consultancy websites representing a variety of different industry areas and seniorities. Those job seekers completed online questionnaires that looked at their demographic profile, their motivations for visiting recruitment consultancy websites and their job seeking behaviour
The results of NORAS 2008 use data from questionnaires completed by 40,601 online job seekers across 25 of the UK's leading job boards. You can use the data to help understand the audiences of these sites in more detail and this can help you identify the right job board for your recruitment needs.
We've just started analysing data from 'How e are you?' the survey that we've been running to look at the habits of web users. So far over 12,500 people have taken the e-test on the site and discovered their e-score, e-group and the sites that internet users like them value the most.