Home : Newsletters : 2007 : August
1 - NORAS 2007 features information on 27 of the UK's leading job boards and uses data gathered from questionnaires completed by 37,617 online job seekers.
2 - The demographic information gathered from these 37,617 online questionnaires is combined with ABC ELECTRONIC Unique User figures to provide you with information about the quality and quantity of each participating site's audience.
3 - You can use the NORAS data to understand more about the profile and habits of online job seekers and to help you choose the right job board for your advertising needs.
4 - The results are available for free and can be downloaded as a pdf booklet (as full results or highlights) by registering on the NORAS website.
5 - Registering at NORAS also allows you to use our online data interrogation tool - NORAS interactive - for free. NORAS interactiveen ables you to easily compare the users of different job boards. By combining data from different questions you can see how many candidates each site offers that match your recruitment needs. You can also export NORAS interactive results to excel and contact the participating job boards directly from the tool.
6 - Each site participating in NORAS has its own mini-profile page enabling you to quickly get the top line information on their users - you can link to the profile pages (without registering) from here.
7- As well as providing information about the users of job boards, NORAS also gives you an insight into the profile of online job seekers in the UK. Key findings this year include:
63% of online job seekers are online every day
52% of online job seekers have access to an internet enabled mobile phone
The average number of job boards visited by online job seekers has decreased from 7.0 in 2004 to 5.3 in 2007
The average number of methods used by online job seekers in addition to the internet when looking for a job has fallen from 2.7 in 2006 to 2.0 in 2007
28% of online job seekers visit sites just to look for jobs, whilst 52% visit sites for information / advice in addition to just looking for jobs
72% of online job seekers have applied for a job they found online, 65% of these obtained interviews and 52% of these obtained jobs
Emailing a CV is still the most popular way of applying (38%), followed by completing an online application form (31%)
31% of online job seekers choose to visit a particular job board because they found it through a search engine
8 - All sites participating in NORAS will submit another ABC ELECTRONIC audit from the first six months of 2007 that will be included in an updated version of the results published in July 2007.
9 - Subject to approval by JICWEBS, we hope to be able to offer sites the chance to include ABC ELECTRONIC audited figures for online job applications, online job referrals and email job referrals in NORAS 2008 - giving advertisers consistent and audited information on responses generated by job boards for the first time. You can read more about these new metrics on Enhance Media's blog.
10 - We'll be publishing a range of free industry factsheets that use the NORAS data to profile job seekers in different roles / sectors starting withcustomer services, IT and accountancy / finance. These will be available to download for free from the NORAS site in March.