Home : Newsletters : 2007 : April
Great for - HR and recruitment professionals that want to recruit more effectively online
Completely re-written for 2007, the effective e-recruitment course offers an overview of the latest online recruitment techniques and how they can be used to get the most from the internet as a recruitment tool.
Topics covered include the latest market facts and figures, the importance of corporate careers sites, choosing and using job boards, targeting semi-active and passive job seekers through search engines and non-recruitment sites and web 2.0 techniques including blogs, podcasts and social networking sites. The course is delivered by Tim Elkington or Alastair Cartwright. A full timetable is available here.
Forthcoming dates- London 17th May & Manchester 28th June
Copywriting for effective online recruitment
Great for - HR and recruitment professionals with responsibility for writing online copy
Run by our online copywriter, Craig McGregor, this interactive workshop explores the way that candidates read online copy and examines how best to engage them through online recruitment advertisements.
The course includes writing copy that helps filter out unsuitable candidates and how controlled creativity can help vacancies stand out online. Delegates attending the course get a chance to practice techniques learned on real life job descriptions - helping maximise the benefits of the training. More details of the seminar are available here.
Forthcoming dates - London 6th June & Manchester 12th June
Great for - sales professionals and managers that want to sell more effectively
Selling online recruitment solutions can seem complicated, especially for sales teams from a print background. This course helps demystify the online recruitment sales process and enables anyone responsible for selling online recruitment advertising to express the benefits of their propositions clearly, understand and use statistics effectively in the sales process and match client needs to available advertising options.
The course focuses around a proprietary sales structure that helps take clients on a logical journey through the sales process and equips sales professionals with the skills they need to select and edit relevant information at key stages of the pitch. The seminar is hosted by Steve Thompson, our sales trainer. A full course timetable can be found here.
Forthcoming course - Manchester 29th June
Search Engine Optimisation for online recruitment
Great for - technical and non-technical staff who want to promote websites on search engines
This new course is delivered by Dave Reilly, Managing Director of the SEO agency Barracuda Digital. The seminar is aimed at anyone that wants to achieve a higher profile for their website in the 'natural' search listings.
The course will help delegates understand search engines, design a search friendly website, overcome issues with content management systems, write search friendly copy, avoid common SEO pitfalls and establish metrics for assessing the success of SEO. A detailed timetable for the course is available here.
Forthcoming course - London 14th June