NORAS Summer 2005 shows growing audiences for online recruitment sites

The results of NORAS Summer 2005 can now be downloaded for free from www.noras.co.uk. The Summer results booklet is best viewed as an update to the Winter results booklet. All sites that participated in the Winter carry forward their demographic profiles for the Summer booklet (as demographics don't tend to change over six months) and are provided with the option of updating their ABC ELECTRONIC audited Unique User figures by submitting a new ABC E audit (as user numbers can change significantly over a six month period).

Five of the 24 sites participating in NORAS chose to update their figures with new ABC E audits and all maintained or showed an increase on their previous user totals.

AndersElite - 42,252 Unique Users (up from 36,503)

eFinancialCareers - 343,353 Unique Users (up from 223,856)

exec-appointments.com - 118,197 Unique Users (up from 63,288)

InPharm Jobs - 14,013 Unique Users (compared to 14,093)

OfficeRecuit.com - 93,459 Unique Users (up from 75,463)

In addition to being added to the NORAS Summer 2005 results booklet these new figures also feed into NORAS interactive, the online tool that allows recruiters to easily compare the audiences of job boards. NORAS interactive combines the ABC E Unique User figures and site user profiles to provide advertisers with estimated reach figures against specified recruitment needs. For example NORAS interactive show that eFinancialCareers now provides advertisers with approximately 35,000 candidates in a banking / financial role that live in London (up from 23,000) and that exec-appointments.com offers recruiters 29,000 candidates at a Chief Executive / Director level of seniority (up from 14,000).

Download the NORAS Summer 2005 results booklet by registering at www.noras.co.uk and use NORAS interactive to see how the updated Unique Users figures impact on the estimated number of candidates provided by the five sites that have submitted new audits.

To coincide with the release of these results ABC ELECTRONIC has produced a summary of all the online recruitment sites that have completed traffic audits in the period May 2004 - May 2005. With so many figures available for advertisers (some independently audited and verified and others generated by media owners themselves and not independently verified) ABC E, Enhance Media and the sites participating in NORAS thought it would be useful for all recruitment advertisers with a single source of audited and credible traffic figures. ABC E's table of audited online recruitment sites can be viewed by clicking here.

Finally we've been working closely with ABC ELECTRONIC on NORAS 2006, which will be published in February next year. A number of additional sites have already signed up to take part, including AccountancyAgeJobs.com, thecareerengineer.com, Grocerjobs, JobsGroup.net, The Lawyer.com, Scotcareers.co.uk and tesjobs.

The new Unique User figures submitted for NORAS Summer 2005 show the continued growth of online recruitment in the UK and the five sites submitting new figures, along with the current and future participants in NORAS, should be congratulated for their commitment to providing advertisers with independent information regarding their users that helps recruiters understand and take advantage of the growing online recruitment market.