Home : Newsletters : 2005
The latest Internet Advertising Bureau figures show that online recruitment classified advertising was worth £94.4 million in the first six months of 2005 (this compares to £121 million in the whole of 2004 - see Enhance Media May 2005 newsletter).
In the March 2004 Enhance Media newsletter, prompted by the acquisition of Jobsite by Associated Newspapers (publishers of the Daily Mail and Evening Standard), we noted that traditional publishers were starting to dominate the ownership of UK online recruitment sites.
The results of NORAS Summer 2005 can now be downloaded for free from www.noras.co.uk. The Summer results booklet is best viewed as an update to the Winter results booklet. All sites that participated in the Winter carry forward their demographic profiles for the Summer booklet (as demographics don't tend to change over six months) and are provided with the option of updating their ABC ELECTRONIC audited Unique User figures by submitting a new ABC E audit (as user numbers can change significantly over a six month period).
In the March 2004 Enhance Media newsletter, prompted by the acquisition of Jobsite by Associated Newspapers (publishers of the Daily Mail and Evening Standard), we noted that traditional publishers were starting to dominate the ownership of UK online recruitment sites.
The Interactive Advertising Bureau's latest figures show that online recruitment advertising was worth £121 million in 2004, up approximately 50% from £81 million in 2003.
NORAS provides advertisers with data regarding the audiences of 24 of the UK’s leading job boards. Enhance Media believes that NORAS is useful to advertisers because understanding the audience profile of a particular job board enables recruiters to understand more accurately the type of candidate that will respond to an advertisement placed on that job board.
The latest NORAS results feature 24 of the UK’s leading job boards and include two pieces of information on each site.
Monster.co.uk started the year with a new TV advertising campaign on January 9th. This is good news for the UK online recruitment industry as it shows that a major player has the confidence in the market to invest in a relatively expensive and high profile advertising medium.