A record number of job boards will participate in the National Online Recruitment Audience Survey (NORAS) next year.
NORAS 2009, which surveyed more than 50,000 candidates across 31 online job boards, is the UK’s largest online recruitment research project and is used by over 10,000 subscribers to help them select the right job board for their recruitment needs. With over 60 leading UK job boards already signed up to take part, NORAS is set to double in size in 2010.
Giles Guest, Managing Director of Enhance Media, the online recruitment research and strategy company that produces NORAS commented: “The dramatic increase in the number of job boards participating in NORAS proves that there is a growing demand for metric based analysis in the online recruitment market. We are delighted that so many job boards have chosen to take part in 2010.”
Oliver Lewis, Head of Digital Recruitment Sales at News International added: “NORAS provides Times Online Jobs with powerful user information and helps to improve the quality and professionalism of the job board industry. We are delighted to continue our participation in 2010.”
Currently in its eighth year, NORAS is the UK industry benchmark for independent online recruitment research and is used by leading publishers such as The Times, Guardian and Telegraph, large multi-discipline sites including Gumtree and Fish4, and a growing portfolio of specialist industry job boards. The findings can help employers choose the right job board for their recruitment needs and enable participating job boards to deliver a more intelligent, targeted service to their clients and candidates.
Jeremy Pointer, Sales Manager at Jobs.ac.uk commented: “We have been part of NORAS since the start and find the data it provides about our audience very useful, especially when promoting our services to customers”.
www.noras.co.uk
www.enhancemedia.co.uk
Information for Editors:
The annual Online Recruitment Audience Survey (NORAS) is run by Enhance Media and surveyed over 50,000 online job seekers between September and December 2008.
The NORAS 2009 results are available to download free at www.noras.co.uk. An interactive tool is also available free and combines NORAS audience data with independent ABCe audited web site traffic figures to enable recruiters to compare job sites and choose the right job board for their recruitment needs. Use ‘journalist’ as your user name and ‘journalist’ as your password.
The 31 sites participating in NORAS 2009 are:
| Brand Republic Jobs | Jobs.telegraph.co.uk |
| CIMA MY JOBS | LondonCareers.net |
| Employment4Students | Law Society Gazette |
| eFinancialCareers.com | Public Jobs Direct |
| Eteach.com | PlanetRecruit |
| exec-appointments.com | Prospects.ac.uk |
| executivesontheweb.com | s1jobs |
| fish4Jobs | SecsintheCity.com |
| Grapevine Jobs | The Career Engineer |
| Grocer Jobs | tesjobs |
| Guardian Jobs | The Jobs Mine |
| Gumtree | Times Online – Jobs |
| GAAPweb | Third Sector Jobs |
| jobs.ac.uk | Totally Legal |
| Just Engineers | Workcircle |
| Jobsgopublic |
Established in 2001, Enhance Media is the UK’s leading online recruitment communications consultancy. It provides research, strategy, training and advertising services to recruitment professionals to enable them to recruit more efficiently and cost effectively through the use of technology and online media.
ABC ELECTRONIC was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland. (www.abce.org.uk)
NORAS is supported by:
The Internet Advertising Bureau: www.iabuk.net
The Association of Online Publishers: www.ukaop.org.uk
The Association of Graduate Recruiters: www.agr.org.uk
Contacts:
Giles Guest, Enhance Media Limited, 01483 719 020 and 07973 641 747