Online recruitment courses win BTEC stamp of approval

Three online recruitment courses provided by Enhance Media have been approved as BTEC qualifications –thought to be the first in the UK to achieve this status.

The courses in effective e-recruitment, online copywriting, and online recruitment sales have been accredited as BTEC Level 2 by the examination board Edexcel.

Tim Elkington, managing director of Enhance Media, said: “This is a significant first for online recruitment. Online recruitment advertising is now estimated to be worth around £300 million a year and ensuring staff are properly trained and qualified will help maintain and develop its credibility. In a growing and maturing market, it’s important to have qualifications with external accreditation. We’re delighted our training courses have been accredited by Edexcel, the UK’s largest awarding body.”

Enhance Media has been providing online recruitment training since 2001. The three courses approved at BTEC Level 2 Intermediate Award are:

• Effective e-recruitment, this seminar provides recruiters with an overview of using the internet as a recruitment tool.

• Copywriting for online recruitment, including understanding the job seeker’s perspective and writing attention-grabbing copy.

• Online recruitment sales which includes structuring online sales pitches and the effective use of web metrics in the sales process.

Tim Elkington said: “The courses that have been approved to date enable both the buyers and sellers of online recruitment solutions to obtain qualifications in their field and they should help improve standards and professionalism within the industry.”

Over 500 delegates attended Enhance Media training courses in 2007 and 14 open seminars are scheduled for 2008. In addition, Enhance Media’s annual conference, Online Recruitment 2008 – the year ahead, takes place on February 1 and looks at key issues facing the online recruitment industry, including social networking sites, mobile e-recruitment and search advertising.

www.enhancemedia.co.uk.