JobServe, widely reckoned to be the world’s first internet recruitment site, is to take part in the next National Online Recruitment Audience Survey.
The addition of another key job board to the annual survey further cements NORAS’s position as the UK’s leading source of independent and objective information on the audiences of online recruitment sites.
Alastair Cartwright, commercial director of Enhance Media which manages NORAS, said the recruitment market was changing and increasingly job boards were seeing the benefits of providing more detailed, relevant and audited information about their users.
He said: “JobServe is the longest-established site and it is highly-respected. Its participation in NORAS 2007 sends out a clear message to the industry. It shows that recruitment websites across the board, including those who are well-established, need to provide advertisers with quality data to help them make the right advertising decisions. JobServe want to provide their clients with independently audited data and they recognise they can do this through NORAS.”
Ian Frost, JobServe marketing manager said: “We recognise that the industry is evolving and we want to know more about the demographics of our job seekers. Taking part in NORAS will also allow us to compare ourselves with others in the industry. The ABC ELECTRONIC audit is an important part of the annual survey and combining this with demographic data provides us with comprehensive information to give to media buyers.”
NORAS collects two sets of data from leading online recruitment sites – demographic data detailing the audience profile of each site and unique user numbers showing the size of each site’s audience, audited by ABC ELECTRONIC.
Enhance Media is currently in discussion with a number of other job boards regarding participating in next year’s survey. A recent poll of recruiters who registered at www.noras.co.uk found half said it directly influenced where they placed their jobs ads.
New improvements are being planned for next year to make the results even more accurate and robust. These include:
-increasing the sample size for participating job boards, to provide advertisers with more robust data
-adding information on applications generated by each job board, to make it easier to evaluate response rates from participating sites
-compulsory twice-yearly ABC ELECTRONIC auditing, to ensure that advertisers have as up-to-date data as possible.