More recruiters are using NORAS to decide where to place their job ads, new figures have revealed.
The new data also shows half the companies using the National Online Recruitment Audience Survey (NORAS) are major recruiters. More than 90 per cent of companies find the results useful and say they are more likely to advertise with recruitment websites taking part in the annual survey.
Tim Elkington, managing director of Enhance Media which manages NORAS, said: “Our poll of companies using NORAS shows half are recruiting for large numbers of vacancies and spending significant amounts on recruitment advertising. Almost half say NORAS has had a direct impact on advertising decisions. It’s proof that NORAS is providing a valuable service to advertisers, helping them to make the right decisions about where to place their online recruitment ads.”
NORAS collects two sets of data from leading online recruitment sites – demographic data detailing the audience profile of each site and unique user numbers showing the size of each site’s audience, audited by ABC ELECTRONIC.
A number of new improvements are being planned for the next set of results to make them even more accurate and robust. These include:
-increasing the sample size for participating job boards
-adding information on the number of applications for each job board
-compulsory two-year audits.
Tim Elkington said: “Making participants complete two audits a year will mean that advertisers will have more up-to-date figures to work on. It will make the online recruitment industry more transparent and the NORAS results more robust.
“Including information on the number of applications will be very useful for advertisers. The bottom line is that recruitment advertising is all about applications. It’s one thing to know how many people are using a site, but there’s even more value if you know how many people have actually applied for jobs from particular websites. Our aim is to set up a system which will allow us to pinpoint accurately how many people applied for jobs from each job board.