Measurement and Analytics
Over 50% of employers said that they do not have effective management information and data (source NORAS 2012). Without accurate data, strategies are ‘best guesses’. With effective data, sourcing strategies can directly relate to hiring requirements and deliver improved ROI.
What Measurement & Analytics can do for you
Our Analytics service will provide the data and analysis for you to make informed decisions on all aspects of your recruitment marketing activity. We will reduce your cost-per-hire and time-to-hire by ensuring budget is only used on the most effective channels and your careers site is continually optimised to maximise applications and registrations.
Why we lead the market
- Data-led approach to inform your marketing approach across multiple channels
- Recruitment industry specialists
- Google Analytics qualified professionals
- Focus on helping to understand the candidate journey
- Emphasis on maximising your marketing ROI
Measurement & Analytics in 2017
With an increasing number of people using a range of devices online, it is essential that behaviour across all devices is tracked and the potential differences in behaviour identified. Therefore, we anticipate a further uptake in upgrading classic Google Analytics to Universal Analytics.
Universal Analytics improves the way in which unique visitors are identified. This will allow businesses to get a better understanding of how candidates may access jobs or job related content on multiple devices. Using this information businesses can target specific activity across multiple devices more effectively and improve their candidate attraction and conversion to hire.