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How ‘e’ are you?
Innovative – Enlightening – Entertaining
How ‘e’ are you? is an innovative piece of research that aims to help marketers, agencies and recruiters understand the way people use the internet. The project examines the differences between groups of people that have performed different online activities and uses a unique e-scoring system to place internet users in e-groups so that we might better understand internet usage patterns and trends.
The first results of the research are now available to buy as a pdf booklet for £49 + VAT. The results use data gathered from 12,451 internet users that completed the research between launch in 2007 and January 2008.
The 18 page results booklet contains data tables and analysis that focuses on key topics, including: the activities that internet users have and have not completed online, the average e-scores of different demographic groups, the demographic profiles of different e-groups, technology ownership, favourite websites and the profiles of users that have performed different activities online.
