There are an increasing number of candidates using their mobiles to browse the web and look for jobs on the go.  Potential candidates could be showing interest in your company anywhere, anytime.  Recruiters currently have two options: mobile friendly websites and mobile applications.

Mobile Friendly Websites

There are a number of ways to allow mobile users to view your site.  The main objective is to make your website readable on a 3 inch screen.  The range of technology available is already fairly widespread and it allows you to show different versions of your site to different users.  Mobile phones are no exception and they can show a simpler, smaller resolution version.

Mobile Applications

They can be used in more interactive ways and provide a range of different features that are closely linked with customers needs.  For example, recruiters could set up a job application app where job seekers can apply directly rather than searching through a complex website on a small screen.

However, mobile apps can restrict you to the iPhone market when you might want to include other parts of the market such as Nokia or Blackberry users.  The increased functionality comes at a price – apps must be well planned and are relatively expensive to develop.

So… To App or not to App?

Ultimately developing any application that is specific to a certain platform (i.e iPhones or Nokia phones) is potentially less practical than making sure your website can be viewed by all of these devices without downloads or plugins. With an increasing proportion of candidates using mobile devices it is increasingly important to make your recruitment website mobile friendly – an app is no substitute.

When it comes to apps – make sure you have a specific goal which makes use of the additional functionality and justifies the development cost, and plan it very carefully (or call us!).