Online recruitment 2008 - The Year Ahead

Royal Geographical Society - 1 February 2008

BOOK HERE or call 020 7731 9640

Dr Glenda Stone

City-based CEO, Glenda Stone leads Aurora that delivers the wheretowork.com company comparison jobsite and women-focused marketing projects. Glenda also leads the annual Where Women Want To Work TOP 50 with The Times and regularly works with many bluechip corporations regarding their recruitment and retention of top talent. Glenda is regularly quoted in the media on work-related topics and employer branding issues.

Topic - Where To Work !

"What's in it for me" is the big question on a candidate's mind. Companies that don't have a unique selling point (USP) or bother selling themselves well simply miss out on recruiting the best people. Find out what works when it comes to being recognised as an exciting progressive company to work for !

Westley Gillard

Westley has orchestrated the development of Zappy Mobile’s technology strategy, particularly within the recruitment sector. Zappy Mobile work with job boards including Total Jobs (Sales Target), SecsintheCity (Trinity Mirror), CV Library and the My Job Group. Agencies include Hudson Global, ATA Selection, PFJ and Provide Consulting. We also partner with TMP Worldwide and Mediacom. Zappy Mobile’s clients understand the importance of having a mobile Internet presence, enabling them to offer significantly more targeted job content and as a result benefiting from highly responsive, profitable and quality driven applications.

Topic - Everything you wanted to know about mobile recruitment,
but were afraid to ask

So what can I do with mobile technology to help me deliver more quality applicants to my clients? What about SMS, WAP? What’s the difference? What’s in it for me? What can I gain from the mobile platform? Do people really want to use this? WAP failed didn’t it? Is it expensive to use as a user? Westley will attempt to shed some light and perspective on the current range of mobile solutions, and how they could play an important and effective role in your business going forward.

Luke Mckend

Luke joined Google as Industry Head: Recruitment in October 2007 where he is responsible for growing business while providing education, consultation and in-depth market analysis for clients across the recruitment sector.

He has worked in the e-recruitment industry since arriving from South Africa in 1998, gaining experience across a wide variety of areas. He first worked for TMP, initially within the Response Management team and eventually consulting with larger clients assessing their readiness to adopt enterprise e-recruitment systems. He joined e-recruitment innovators i-Grasp in 2003 as Commercial Director, and more recently worked for Stepstone as Director, New Markets after i-Grasp was acquired in 2005.

Topic - Searching for Candidates - Getting the best of Google

Luke will be talking about the continuing growth of search in the recruitment industry, scoping out the continuing opportunity to use search to drive quality candidate traffic and highlighting new ways of using search and search related products to move beyond text based search strategies.

Charlie Atkinson, BEng, MBA

Charlie Atkinson is Managing Director at Human Factors International, the global business psychology consultancy. He started his career with Schlumberger Oilfield Services, running multi-million dollar projects in Northern Canada, the Norwegian North Sea and Southern Russia. In 2000 Charlie joined Human Factors as Operations Director. He works with a wide range of companies such as Hilton Hotels, Bank of America Mellon and Starbucks Coffee Company advising HR and senior management on global executive assessment and development.

Topic - Profiling for Performance
The Role of Psychometric Assessment in Modern Recruitment

What's new and what's old hat in the world of psychometric assessment? From situational judgement to computer adaptive testing, mass screening to individual profiling, Charlie Atkinson willguide you past the pitfalls of integrating psychometric assessment into your recruitment processes. Along the way you will discover the latest thinking on the relevance of testing, how to avoid applicants from cheating, and how assessment can improve your employer brand. Whatever your starting point, you will leave with a clearer understanding of what is available, as well as when and how to use it.

Tim Elkington

Tim is the Managing Director of Enhance Media, which he co-founded in 2001. Prior to Enhance Media, Tim gained experience at Workthing.com and at the Guardian, where he started by selling recruitment advertising, before moving into research and planning. Tim initiated NORAS - the UK’s largest online recruitment research project, now in its seventh year. Tim has overall responsibility for the delivery of Enhance Media’s services from training to strategic advice, research and advertising.

Topic - How e are we? The results of the Great British e-test

Tim debuts the results of the Great British e-test – Enhance Media’s effort to measure the e-pulse of the nation using results from over 12,000 internet users. What do people do on the internet? What are the UK’s favourite websites? Where’s the most internet savvy town in Britain? What makes those looking for jobs online special? Which professions blog the most? What shape is the internet and why does it have a long tail? Hear the answers to these questions and more as Enhance Media showcase their latest piece of industry leading research.

Paul Harrison

Paul Harrison is managing partner of Carve Consulting, a London based marketing and brand consultancy that helps organisations engage with customers and talent.

Carve has significant expertise in social media and search marketing, PR for HR™, digital strategy, brand development and employment marketing. Carve works with private, public and not-for-profit organisations, advertising agencies and recruitment consultancies. 

Before launching Carve Consulting, Paul was Head of Interactive at MARKET and GMBM. Prior to that, he was sales and Marketing Director at Acumen Web, now JobsGoPublic.com. He has worked in the online recruitment space since joining early job board Taps.com in 1998. Paul started his career with Haymarket Publishing, following a degree in Mass Media Communications. 

Topic - Listening to the Conversation - Employer Brands and Social Media

The recent explosion in participatory media – from Facebook  to blogs – presents unprecedented challenges to organisations as employers. Paul Harrison looks at the threats and opportunities afforded by  ‘Recruitment 2.0’.

Josie Fraser - Educational Technologist

Josie Fraser is UK-based social and educational technologist and blogger, currently working as an independent consultant.
She has worked at local, regional and national level promoting and developing the effective and innovative use of ICT and e-learning strategy, delivery and policy.
Working with Government, national agencies and international service providers on a variety of projects, she is primarily interested in privacy and interoperability, online communities and identities, e-safety, media literacy, personalisation and web 2.0.
She works in online community research and development, serves on several national and international advisory boards, and manages the Edublog Awards (the annual international awards programme for educational bloggers).
She works with the charity Childnet International, delivering the recently issued cyberbullying guidance for schools for the UK’s Department for Children, Schools and Families (DCSF – formally the DfES), and is currently leading on the production of social networking advice for schools, parents and carers.
Her main blog is over at SocialTech

Topic - Social Networking Sites

This session looks at the ongoing rise of Social Networking Sites - including Facebook and LinkedIn, and how they are being used, both by potential employers and employees. What are the benefits of using Social Network Sites professionally? What moral and legal issues do companies using Social Networking site searches during the recruitment process need to be aware of? What steps do companies need to be thinking about regarding their own recruitment practices and employment policies? And what do we, as individual users of Social Networking Sites need to be aware of?

Sam Michel

Sam Michel is a veteran of the digital media industry with over 10 years’ experience. He was one of the UK’s first full-time webmasters for Time Out magazine, and led the development of the award-nominated movie website, Popcorn.co.uk, for Carlton plc. He founded Chinwag in 1996. It’s since grown into the UK’s leading community for new media and digital marketing professionals including the development of leading recruitment site, Chinwag Jobs, which incorporates some of the fundamentals of web 2.0 to create a more candidate-focused service.

Topic - Community-Driven Recruitment

Join Sam Michel as he reviews the highs and lows of developing an all-singing, all-dancing web-based service with all the 'glamour' of web 2.0. Starting from its humble roots as an email service, Chinwag Jobs has grown through (sometimes painful) community input and word of mouth. With the digital media industry and Chinwag's community acting as a barometer, there's an opportunity for plenty of speculative futurology.”

 

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